Context
Bringing a 160 year old brand back to life
When Equitable became an independent U.S. company in 2018, it had an opportunity to reintroduce its historic brand and strengthen its commitment to financial well-being.
This project focused on bringing Equitable’s newly independent brand to life through a redesigned website across desktop, tablet, and mobile. As lead UX and visual designer, I helped create a responsive, accessible digital experience and a scalable design system that established consistency across the site and supported future growth.
Key Contributions
- Lead designer for Equitable.com and its design system
- End-to-end UX/UI design across devices
- Design-system and CMS guidelines
- Usability testing and design validation
