Equitable Holdings

Responsive Web Design

Equitable Holdings needed a modern, user-friendly investor relations website to better serve investors, analysts, and stakeholders. The previous site had complex navigation, outdated design, and inconsistent access to financial reports and investor resources, making it difficult for users to find key information efficiently.

The goal of the redesign was to enhance accessibility, streamline navigation, and improve the overall user experience while ensuring compliance with financial disclosure requirements. The project also aimed to improve mobile responsiveness and make investor materials more discoverable.

Key Contributions

• Conducted stakeholder interviews and competitive analysis to identify key pain points and industry best practices for investor relations websites.
• Restructured site navigation and page layouts to make key investor materials—such as earnings reports, SEC filings, and stock performance—easier to access and scan.
• Designed a responsive interface to ensure seamless browsing across devices, improving the mobile experience for investors who need quick access to financial data.
•  Improved typography, data visualization, and layout clarity to ensure financial reports and disclosures are easy to read and digest.
• Partnered with Investor Relations, Compliance, and Development teams to align design solutions with regulatory and business requirements.
• Developed interactive wireframes and prototypes to validate designs with key stakeholders, iterating based on feedback to improve usability.