About Me

My connection to design began long before I even knew it could be a career. I grew up in a family of makers—my father and brothers painted everything from Chinese landscapes to cheerful Bob Ross scenes, while my parents brought home scraps from the garment factories where they worked. Buttons, fabric, wire hangers, plastic bags—these became my materials. I’d twist hangers into Christmas trees, glue buttons into textured mosaics, and experiment endlessly with whatever we had. That resourcefulness, curiosity, and hands‑on creativity became the roots of my design practice.

I continued that path at LaGuardia High School—the “Fame” school—where I majored in art and discovered graphic design and photography. Those disciplines became my early tools, eventually leading me to launch a small web‑design business while studying at Cornell University. That entrepreneurial start taught me how to combine aesthetics, structure, and problem‑solving in ways that still shape my work today.

Outside of work, I try to spend as much time as possible outdoors with my family. And somewhere along the way, I became an avid—and admittedly obsessed—pickleball player. It’s the perfect mix of strategy, movement, and community, and I never turn down a chance to play.

If I could choose a superpower, I’d fly like an eagle and swim like a dolphin—because freedom and flow have always inspired me, both in life and in design.

 

Professional Experience

The Trade Desk — Staff UX Designer
Nov 2020 – Present | New York

  • Lead UX across Measurement, Seeds, and Audiences workstreams—driving strategy for core advertiser experiences
  • Design AI-powered experiences using predictive modeling, relevance scoring, and automated optimization—translating complex outputs into clear, comparable signals
  • Partner with Data Science to translate relevance scoring into transparent, actionable experiences that help advertisers evaluate audience quality and make confident targeting decisions
  • Work in an AI-native way to move from ambiguity to structure—mapping systems, synthesizing inputs, and rapidly prototyping concepts grounded in user and business needs
  • Evolved the platform design system to support AI-driven UX, introducing reusable patterns for recommendations, performance signals, and data quality indicators
  • Redesigned audience and data activation workflows used by 850+ enterprise advertisers, improving usability and contributing to 27% YoY revenue growth (2021–2024)


Equitable — Lead UX Designer, Manager
May 2018 – Nov 2020 | New York

  • Led UX across customer, advisor, and broker experiences
  • Built and launched Equitable’s first design system, adopted across 3 business lines and 20+ digital properties, improving consistency by 30%
  • Art directed the full rebrand and redesign of Equitable.com in partnership with a global agency—translating brand strategy into a scalable digital experience
  • Designed a mobile-first intranet for 12,000+ employees on the Microsoft SharePoint platform—replacing a fragmented legacy experience with a cohesive, modern product

 


AXA US — Lead UX/UI Designer
May 2007 – May 2018 | New York

  • Led end-to-end UX across AXA’s US digital portfolio, spanning consumer websites, broker-dealer platforms, and advisor/client tools
  • Built scalable UI systems and reusable component libraries to improve consistency and delivery speed
  • Grew the UX team from 4 to 13 designers—through hiring, mentorship, and establishing design practices

 


Digitas North America — Art Director
June 2006 – Jan 2007 | New York

  • Led consumer digital experiences for American Express Travel—designing microsites, interactive sweepstakes, and campaign activations tied to major sponsorships including the US Open and Westin and Sheraton hotel promotions
  • Created storyboards, wireframes, prototypes, and visual designs across key initiatives

 

AOL — Senior Web Designer
July 2004 – May 2006 | New York

  • Designed consumer editorial experiences for AOL Movies and AOL Travel—high-traffic digital properties reaching millions of users daily at the height of AOL’s dominance
  • Led brand development for original content properties including Moviefone’s Unscripted and Behind the Scenes—creating visual identity systems, style guides, and art direction from concept through launch

Selected Initiatives

Measurement UX Redesign (The Trade Desk) – Leading the redesign of our measurement system into a unified, layered framework that brings coherence to performance and outcome signals across the platform. Building a foundation that helps advertisers invest more effectively—by clearly showing where spend is delivering value and where the platform recommends shifting investment to drive stronger results.

Advertiser Seeds (The Trade Desk) – Designed predictive audience modeling workflows that bring relevance scoring, model confidence, and performance signals together. Created reusable patterns that help advertisers understand, select, and activate high‑quality, ML‑driven audiences.

Data Marketplace (The Trade Desk) – Rebuilt first‑ and third‑party data onboarding and activation flows. Improved transparency, reduced friction, and made it easier for advertisers to discover and activate quality audience data across channels.

Equitable Redesign & Rebrand (Equitable) – Led the full redesign of Equitable.com during the company-wide rebrand. Defined the digital visual direction, modernized layout and typographic systems, improved accessibility, and delivered a cohesive brand expression across marketing and product surfaces.

 

Core strengths

  • Human-Centered AI Product Design
  • System-Level UX Strategy
  • Design Systems & Pattern Architecture
  • Visual Design & Digital Art Direction
  • Data Visualization
  • Rapid Prototyping & Concept Validation
  • Cross-Functional Leadership & Influence

Tools: Figma, Adobe Creative Suite, Generative AI tools & assistants

Front-End: HTML, CSS